Lifelounge put together a publicity campaign for Work Safe Victoria to target young people entering the workplace. The idea was to encourage employees to speak up about workplace safety by making fun of the phrase “big mouth”. They commissioned artists to respond to the phrase and then documented the results. The website was an essential part of the project, and we wanted it to have a big mouth of it’s own – quite literally. The very first idea we had, the silly one that you are supposed to throw away, was to make the entire website into a giant mouth. We couldn’t shake this idea, and the client loved it, so that’s what we did.
Lifelounge — Identity