Mint is a tricky business to get your head around. They are a recruitment company for recruitment workers; they have a very small and specialised target audience and it’s an industry with a bad reputation. We were challenged to present this company as straight-talking, honest, and fundamentally different from their competition. This meant: no stock photography, no boring corporate website, and lots of text content. We came up with an identity that is a conversation; and text treatments to educate their audience from a disarmingly colourful voice.
- Mint Recruitment