The Hayloft Project is an Independent Melbourne theatre company. We were asked to construct an identity, signage and branding for two of their productions. We took construct a bit literally, using corrugated cardboard for absolutely everything. All photography was done in-house, but we did get a little volunteer relief with the cardboard cutting.

Hayloft Project

The Hayloft Project #02

The company’s logo on site.

The dates

We hope the dates don’t change…


Featuring 2 of the 8 cast members!


Posters for a party and the show.

Cardboard box foyer signage

Each box is internally lit.

Cardboard window signage

Beautiful windows framing the logo.

Project 3

Poster for Project Number 3.

Into The Loft branding

Hayloft’s Partnership Program