Melbourne Fringe approached us early in 2009 with a challenge; they wanted to change their public perception as the ‘wacky’ alternative arts festival. They wanted to champion the independent arts without scaring away the general public, and of course they needed to grow their ticket base. We began with a corporate rebranding of the Melbourne Fringe organisation; and then worked on re-imagining the identity of the annual festival. As a part of Fringe’s renewed marketing campaign, the project was a resounding success; the festival recorded a 42% annual growth in ticket sales.
- Melbourne Fringe
XYZ Studios — TV commercial