Outline
In November 2007 we pitched for the Melbourne Next Wave art festival. The festival theme was “Closer Together” which prompted us to create the HUGBOT; a domestic closeness enforcement appliance. We cobbled together a HUGBOT prototype out of heating ducts, duct tape and expanding foam, and photographed it in it’s natural home environment.
- Year
- 2007
- Client
- Next Wave
- Partners
Adrian Hogan — Concept illustrations
Type grid system
Our type treatment started with rationalising the Next Wave logo down to a family of strokes that could all be drawn on the same grid.
Ergosterol Etch
We expanded this into two display faces; named Ergosterol Etch and Ergosterol Tech (anagrams of Closer Together).
Ergosterol Tech
Etch’s sloppy & overweight cousin.
HUGBOT concept illustration
Illustrations by Adrian Hogan
HUGBOT promo photo
Space-heater control panel!
Promotional poster
We love graph paper.
