Outline
Eleven was a proposal for a late night television station that played movies from 11pm to 11am. The identity and promotional materials were executed using glow in the dark paint, to appeal exclusively to the target audience and allow sneaky and almost undetectable vandalism.
- Year
- 2007
Stencilled pavement signage
Montage of night and day view.
Promotional poster of logotype
Scanlines glow eerily in the dark.
Screenshots from promo video
Timelapse photos of clock hands.
Time lapse
The identity in motion.
Day and night
You can see the glow in the dark graffiti becoming visible as it gets dark.
