Eleven was a proposal for a late night television station that played movies from 11pm to 11am. The identity and promotional materials were executed using glow in the dark paint, to appeal exclusively to the target audience and allow sneaky and almost undetectable vandalism.


Stencilled pavement signage

Montage of night and day view.

Promotional poster of logotype

Scanlines glow eerily in the dark.

Screenshots from promo video

Timelapse photos of clock hands.

Time lapse

The identity in motion.

Day and night

You can see the glow in the dark graffiti becoming visible as it gets dark.