Outline
PipeDream is an independent Melbourne theatre company that embraces it’s name. Bursting with young talent, we created their identity to match their enthusiastic and low-budget approach to creativity. Their identity was entirely constructed from coloured plastic drinking straws; including an 80 character custom typeface. We also completed branding for their 2007 season, constructing a series of drinking straw objects for each play, as well as a website.
- Year
- 2007
- Client
- PipeDream
- URL
- pipedream.org.au
Custom typeface
36 dollars worth of drinking straws were used…
Illuminated signage in daylight
Again constructed from straws.
Illuminated signage at nighttime
Lit up with EL wire.
Pipe chart
Straws can be used for anything!
Business cards
Customised for each board member.
Excerpt from sponsorship package
Neo Sans is the supporting face.
Promotional images
Images for the 2007 season.
PipeDream website
Featuring artwork from the shows.
