Outline
Back for another year; we were asked to work on the website again for the 09–10 summer season. Chase & Galley delivered another stellar poster campaign which had three different genre film treatments; each with unique illustrations, colour schemes and typography. We immediately set ourselves two challenging goals for the website: every page had to look like a poster, and have three different versions. Every page of the website randomly loads in one of the three different genre styles, and we included the worn edges of a poster at the top and bottom of every page of the site. It became exciting to explore and we found that it encouraged many visitors to spend many minutes clicking through every single film in the program.
- Year
- 2009
- Client
- Rooftop Cinema
- Partners
Chase and Galley — Print design
- URL
- 2009.rooftopcinema.com.au